When I meet with my Sellers to earn their Listings, one of the most important topics we discuss is Pricing Your Home To Sell.

Let's face it - we're not in a booming market...surprise, surprise...  If you purchased your home at fair market value in the past five years with less than 20% down, or if you refinanced and took out some equity (cash), you're probably on the edge of breaking even, or worse, if you must sell your home today.

If you must sell, it can be an akward discussion that we have.  Nobody wants to bring money to the table, but if you want to sell your home and move forward, it's all about Pricing Your Home To Sell.

This week, I received a report, 88 pages long, of properties that have received a Notice of Election and Demand - which is a notice from the County that your Lender has started the Foreclosure process on your property.  That's 614 properties just this week.  These properties will be hitting the market in Spring if the Borrowers' deficiencies aren't satisfied.  If your home is on the market, you'll have some serious competition because they'll be offered at below market value prices.  But, they probably won't be as nice as yours...

It's funny to me, now, that a lot of Real Estate Agents will specifically state in the MLS that the property they're marketing is a "Normal Sale".  A few years ago, who would have thought that would be a selling point!!

If my Sellers are close to the edge, they'll often want to price their home so they won't need to bring money to the table.  If they attempt to do this, I must express two key consequences of this action:

    Buyers who can afford their home will not see it in their searches

    Buyers will compare their home to much better homes

The key to Pricing Your Home To Sell is to list it at a price at which it will sell.  It might cost you a few dollars, but at least it will sell.  If you overprice it, you will get few showings and will likely not receive any offers.  And your home will sit on the market day after day, after day, after day.

If you're on the edge or you know someone who is, have them contact Denver Realtor John Basila.  Pricing Your Home To Sell is one of the most important aspects of selling a home in today's market.